Managing Campaigns in ZipTier

Campaign management in ZipTier gives you the tools to edit, preview, test, and optimize your ZipTier campaigns. This guide covers the My Campaigns dashboard, detail view, editing options, and best practices.

My Campaigns Dashboard

The My Campaigns page is your command center for all campaigns. It provides an at-a-glance view of your campaigns with search, sort, and filter capabilities across all your campaigns. From here, you can click on any campaign to view and edit the details of the campaign including actions such as pausing and resuming campaigns.

Key Components

Campaign Status Indicators

• Draft: Saved but not published
• Scheduled: Set to start in the future
• Live: Active and accessible
• Paused: Temporarily suspended
• Closed: Terminal state. Campaign cannot be edited or resumed.

Sort, Search and Filter

• Sort by campaign name, Created date, Start and End dates
• Search across campaign name

View Campaign

Clicking on a campaign from the Campaign list view takes you to the View Campaign page. This is where you view all the configuration definitions for the campaign and access the campaign links. You can pause and resume a campaign from the View Campaign page as well. The Campaign view page has 2 main tabs – Details and Links.

Details Tab

The Details tab provides a complete view of the campaign's latest configuration and settings. The Details tab is split into 3 different sections that mirrors the steps used to create the campaign.

Step 1: Campaign overview

• Campaign details such as Name, description
• Go-live/Start date and end date of the campaign
• Branded URL subdomain (if configured)

Step 2: AI Assistant setup

This section shows the customization parameters used for the AI Assistant. This includes branding elements, contact information (contact page URL and contact details for different purposes), greeting message, kick off questions, user information collection settings, and CTA links.

Step 3: Campaign Knowledge Base

This section shows the campaign's knowledge base, which includes uploaded documents and crawled web pages. The Documents Knowledge Base displays all uploaded PDF files along with their visibility settings. The Web Pages Knowledge Base shows all websites that have been crawled and added, including page counts and visibility status. Documents and web pages with visibility enabled are shown in the Resources drop-down menu in the AI Assistant header.

Links Tab

The links tab is where marketers can fetch publicly accessible links and embed code for the Campaign.

• Direct Link: Standalone web URL for the campaign. This link will take the user to a fully branded chat web page for the campaign.
• QR code: Lets you print the QR code for the Direct link so it can be placed on event signage, brochures, or presentation slides for quick audience access.
• Embed Options: JavaScript snippet that can be copied and pasted into your company webpage to deliver a more integrated experience for the users.

Pause and Resume

In addition to viewing campaign details, you can also pause a live campaign and resume it subsequently from the View campaign page. Pausing a live campaign is a disruptive action since this will stop any existing conversations your prospects may be having with the AI Assistant and block new chat sessions. Consider this option only when absolutely necessary, such as when you need to update critical documents or fix major issues and you need more time to prepare these updates. You can resume a paused campaign at any time.

Edit Campaign

Edit Campaign is where you can fine-tune every aspect of your campaign after it has been created. It mirrors the structure of the Create Campaign wizard flow and lets you update campaign details, customization parameters, and the campaign knowledge base (documents and web pages) at any time.

When to Make Changes

Marketers often revisit the Edit View during a campaign for several reasons:

• Based on Analytics Feedback
  If campaign analytics show prospects asking questions the AI cannot answer, you can update the knowledge base by adding missing documents, web pages, FAQs, or product details.
• Fixing Knowledge Base Issues
  If you notice outdated, inaccurate, or incomplete information in uploaded documents or crawled web pages.
• Optimizing Engagement
  If engagement rates are low, you might edit the welcome message or conversation starters to make them more compelling and relevant.
• User Information Adjustments
  If the sales team requests more (or fewer) data points, you can update user information fields — for example, making Number of Employees mandatory for enterprise leads or setting fields to Don't Ask for a top-of-funnel campaign.
• Extending Campaign Duration
  If a campaign is performing well, you can extend the end date, so the AI Assistant remains live beyond the originally planned timeframe.

✅ Best Practices

Successful campaign management in ZipTier isn't just about setup — it's about keeping your campaigns organized, optimized, and aligned with your marketing goals over time. Following these best practices will help ensure that your AI Assistants deliver consistent value, stay relevant, and maximize engagement.

• Keep your knowledge base fresh
  Update documents and web pages regularly or whenever new product info, pricing, or FAQs become available.
• Turn conversations into content
  Add FAQs or missing details based on the most common questions prospects are asking.
• Adopt A/B testing as a habit
  Test one element at a time (welcome message, CTAs, or conversation starters). Run tests for at least 1 week to gather meaningful data.
• Monitor key metrics closely
  • Daily in the first week of launch (to catch setup issues early)
  • Weekly thereafter for ongoing optimization
  • Watch especially for engagement rate, lead quality, and response accuracy.
• Align with campaign goals
  Before launch, clearly define whether the goal is lead generation, education, or event engagement — and adjust content, CTAs, and lead forms accordingly.

🔧 Troubleshooting

Even with the best setup, campaigns may sometimes behave differently than expected. The issues are usually simple to diagnose and resolve. Below are common scenarios marketers run into, along with practical steps to fix them quickly.

Campaign not live

• Confirm the start date/time is correct and the state of the campaign is Live.
• Ensure the campaign is not paused.
• Verify the end date has not already passed.
• Check for any error messages in the dashboard.

Low engagement

• Refine the welcome message to make it more inviting and clearly state the value.
• Update conversation starters so they are relevant to your audience's needs.
• Verify that the embed code is correctly installed on your site or landing page.

  Note: This feature is in BETA and is not available to all.

• Test overall page performance — if the page is slow, users may drop off before engaging.

User information capture issues

• Simplify the form if required fields are too restrictive and causing drop-offs.
• Test on multiple devices and browsers to rule out compatibility issues.
• Check validation rules (e.g., overly strict email/phone formats).
• Confirm that captured leads are syncing into your CRM or reporting exports.

Content not updating

• Allow 5–10 minutes for processing after new document uploads or web page crawls.
• For documents, confirm that files are in a supported format (PDF) and under the 25MB limit.
• For web pages, check the Web Knowledge Base tab for processing status and any errors during crawling.
• Clear your browser cache or test in an incognito window to confirm changes.
• Make sure updated content is attached to the correct campaign and not just saved as drafts.