Bounce Rate Calculator
Work out your website's bounce rate, check it against benchmarks, and see how many leads those lost visitors are costing you.
How much revenue can you unlock by cutting bounce?
Model it two ways — cut bounce and see the revenue, or set a revenue target and see the bounce cut it takes.
Your assumptions
Of sessions that stay and engage, what share become a lead? A typical range is 2–5%.
Average revenue you attribute to one captured lead.
Drag to model the impact of a lower bounce rate. (Max is capped at your current rate.)
One of the most direct ways to bring bounce down is giving visitors something to do the moment they land. ZipTier puts an AI assistant on the page that answers a visitor's question the moment they have it, so they stay in a conversation instead of hitting back. In this scenario that's 45 leads a month you could have added to your pipeline.
See how ZipTier keeps sessions engaged →What's a good bounce rate?
There's no one "right" number. It depends on your type of site and where the traffic comes from. Use these ranges as a rough guide.
| Bounce rate | Rating | What it usually means |
|---|---|---|
| Under 25% | Unusually low | Often a tracking error (e.g. double-counted pageviews). Worth double-checking your analytics setup. |
| 26–40% | Excellent | Visitors are finding what they need and exploring further. |
| 41–55% | Average | Roughly typical for most websites. |
| 56–70% | Higher than average | Common for blogs and landing pages, but worth improving elsewhere. |
| Over 70% | High | A red flag for most sites. Visitors are leaving before they engage with anything. |
Benchmarks vary by industry: e-commerce and retail often run 20–45%, while content, news, and single-page landing pages can sit at 65–90% and still be healthy.
How bounce rate is calculated
Bounce rate is the share of visits where someone lands on your site (or one page) and leaves without doing anything else: no second page view, no click, no tracked interaction. In analytics terms, that's a single-page, non-interacting session.
Example: 6,500 bounced sessions ÷ 10,000 total sessions × 100 = 65% bounce rate.
It works the same for a whole site or a single landing page. For one page, use its entrances (sessions that started there) as the total, and count the single-page exits as bounces.
Bounce rate vs. exit rate
They're easy to confuse. Bounce rate only counts sessions where your page was the only page viewed. Exit rate is the share of all views of a page that were the last page in a session, even if the visitor looked at other pages first. A high exit rate on a checkout confirmation page is fine. A high bounce rate on your homepage usually isn't.
How to reduce your bounce rate
For a deeper walkthrough of what drives bounce rate up and how to diagnose it on your own pages, read our bounce rate explained article. Below is the short version.
- 1
Speed up your pages. Every extra second of load time pushes bounce rate up. Compress images and cut render-blocking scripts.
- 2
Match the message to the visitor. Make sure your page delivers exactly what your ad, email, or search result promised.
- 3
Make the next step obvious. Clear, prominent CTAs give visitors a reason to stay and act instead of leaving.
- 4
Improve readability. Short paragraphs, subheadings, and strong visual hierarchy keep people scrolling.
- ★
Give visitors something to do. An AI assistant like ZipTier answers the question a visitor came with and gets them talking, which is exactly the interaction a bounce is missing. The people who would have left instead stick around, and your bounce rate drops.
Frequently asked questions
What counts as a "bounce"?
Where do I find my total and bounced sessions?
Is a high bounce rate always bad?
How does an AI assistant lower bounce rate?
Stop losing visitors to bounce
ZipTier builds a branded AI assistant from the content you already have. It answers visitors' questions around the clock and captures the ones worth following up on.
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