Turn After-Hours Research Into Booked Assessments
Prospects don't stop researching when your team goes home. ZipTier puts an AI Sales Rep on your website 24/7 that answers questions about your services, expertise, SLAs, and capabilities, qualifies their IT needs and urgency, captures and scores the lead, and lets high-intent prospects book an assessment. Before they bounce.
Embed ZipTier as a search bar, button or a link, anywhere on your site.
You Sell 24/7 Monitoring. Your Website Should Demonstrate It.
Most MSP sites ask a prospect at 11pm to fill in a form and wait until morning. That gap is where the contract goes to whoever answered first. Here's what ZipTier does instead.
- Answers from your own content. Your service catalog, SLA docs and stack pages, composed by Anthropic's Claude. It won't invent a certification you don't hold.
- Qualifies while it talks. Budget, authority, need and timing, read from the conversation itself. Qualifies the lead based on scoring rules set by you.
- Asks for contact at the right moment. No form on the way in. It requests an email once the conversation shows real buying intent, not before.
- Books the assessment and hands it over. Your calendar opens inside the chat. The record reaches your inbox and HubSpot with seats, stack and trigger attached.
Results that speak for themselves
“I'm really impressed with ZipTier! As someone managing B2B paid advertising accounts and obsessed with increasing website conversion rates, ZipTier provides a great set of tools and functions to squeeze more out of the traffic my clients are already getting. I just told a client today they need it and they were excited to test it!”
Three Problems Endemic to MSPs
These gaps quietly cost you multi-year contracts before your engineers hear about them.
MSP shopping is triggered by pain, and pain doesn't wait
Prospects arrive after an outage, a breach scare, a departed IT admin, or an insurance requirement. They're comparing three providers tonight, and signing with whoever engages first.
Your engineers can't do presales at scale
Technical questions need technical answers, but pulling engineers into every early-stage inquiry burns the margin the contract was supposed to earn.
Every visitor is a multi-year contract in disguise
An MSP lead isn't a transaction; it's 3+ years of MRR. Losing one warm visitor to slow follow-up costs more here than in almost any other SMB vertical.
The Research Is Clear: Responsiveness Wins Contracts
Independent research on IT services buying shows why an always-on technical assistant on your site is where contracts are won or lost.
A B2B software company lifted qualified leads from website chat by about 25%, with its AI agent engaging 26% of visitors and filtering requests around the clock.
Average MSP contract value and duration make the cost per lost lead unusually high.
Cyber-insurance requirements and security incidents are now leading MSP purchase triggers.
Per hour is the low end of what downtime costs an SMB, running to $74K for larger environments. That number is why they are researching at midnight.
Prospects in pain sign with whoever engages first with substance. ZipTier answers in seconds from your service catalog and books the assessment while the trigger is fresh.
Guiding Prospects From First Click to Booked Assessment
ZipTier supports prospects at every stage of choosing an MSP, and captures seats, stack, and trigger before the discovery call.
“Do you fit our stack?”
Answer stack and coverage questions instantly, grounded in your service catalog.
- What is included in managed services vs. break-fix?
- Do you support Microsoft 365 / Google Workspace / our LOB apps?
- Do you work with companies our size (X seats)?
- Do you cover multiple locations and remote staff?
- Do you handle co-managed IT alongside our internal person?
“Will you actually show up?”
Handle SLA, certification, and pricing-model questions without paging the on-call.
- What are your SLA response times?
- Is your helpdesk 24/7 and in-house?
- What security certifications do you hold (SOC 2, CompTIA)?
- Can you help us meet cyber-insurance requirements?
- How does pricing work: per seat or per device?
“Prove it”
Book the network assessment, the vertical's universal conversion event, pre-scoped.
- Can we get a free network assessment?
- How does onboarding from our current MSP work?
- Can you share references in our industry?
- How fast could you take us on?
- Can I talk to an engineer, not a salesperson?
Everything You Need to Book More Assessments
Do presales without engineer hours, and put pre-scoped assessments on the calendar.
Technical Answers Without Burning Engineer Hours
Grounded in your service catalog, SLA docs, and stack pages. Presales that does not page the on-call.
Seat Count & Urgency First
Seats, current setup, and trigger event (outage? insurance? departure?) captured before the discovery call.
Book the Network Assessment
The universal conversion event, scheduled in-chat with context attached.
Demonstrate Your Responsiveness
You sell 24/7 monitoring. Your website should demonstrate it.
Security Questions, Safely Answered
Certifications, controls and compliance answered from your own documentation. It never invents an attestation you do not hold.
Managed, Co-Managed and Break-Fix
Plan boundaries explained from your service catalog, so nobody books an assessment expecting the wrong contract.
See Which Triggers Bring Them In
Outages, failed audits, departed admins. Know which pain is filling your pipeline this quarter.
Into HubSpot, or Your PSA via CSV
Scored prospects sync to HubSpot natively with seats, stack and trigger attached. For your PSA, email alerts and CSV export carry the same detail.
Capture at Local Business Events
Chamber events, lunch-and-learns and webinars become scored assessments instead of a name badge pile.
The Assessment Arrives Already Scoped
Your sales team opens one record and already knows the seat count, the stack, the trigger event, and the compliance deadline driving all of it.
The IT admin resigned and a cyber-insurance questionnaire is due. That is why they are shopping tonight, and it is in the record.
Forty seats, Microsoft 365, SLA and compliance questions, all answered from your service catalog. No engineer hour spent on presales.
MSP shopping is triggered by pain, and pain does not wait for business hours. Your competitors answered this one in the morning.
The assessment call opens on compliance rather than on a generic capability deck, because you can see where the anxiety is.
Frequently Asked Questions
What IT service providers want to know before putting an AI assistant in front of their prospects.
What does ZipTier actually do on an MSP website?
It sits on your site as a branded assistant trained on your own service catalog, SLA documents and stack pages. When someone lands at 11pm after an outage, it answers their questions about coverage, response times and certifications in seconds, instead of showing them a contact form. While it does that, it captures the things you need: seat count, current stack, and the trigger event that started the search. When the conversation shows real buying intent, it offers the network assessment and books it directly into your calendar. The lead reaches you already scoped.
We sell security for a living. What happens if the assistant gives a prospect the wrong answer about our SOC 2 status or our SLA?
It can only answer from documents and pages you give it. It has no general knowledge of your business to draw on and no ability to fill a gap with a plausible guess, so it will not invent a certification you do not hold or an SLA tier you do not offer. When it does not know, it says so rather than improvising. You also test it before anyone sees it. Every campaign has a sandbox with its own conversation pool, separate from your live numbers, so you can throw your hardest compliance questions at it first. Once live, a Knowledge Base Gaps panel lists every question it could not fully answer, with the date.
We don't publish pricing. What happens when someone asks how much managed IT costs?
You decide what it knows. If your pricing is not in the knowledge base, it will not quote a number. What it can do is explain your pricing model — per seat versus per device, what a managed plan includes against break-fix, where co-managed sits — which is usually what the question is really asking. A pricing question on its own also does not trigger a booking prompt. ZipTier reserves that for genuine buying signals.
Will this fill my calendar with tire-kickers wanting a free network assessment?
Booking is intent-gated by default. The button only appears when the conversation shows real buying signals — a stated timeline, budget authority, a concrete trigger event, a specific problem. Curiosity and pricing questions do not qualify. The detection is deliberately strict. And when an assessment is booked, it arrives scoped: seat count, current stack, and the trigger that started the search are already in the record.
Does it push leads into ConnectWise, Datto, or HaloPSA?
Direct CRM sync is native to HubSpot today — contacts created or updated automatically, with the conversation summary and intent signals attached, and matching on email so you get an updated record rather than a duplicate. For PSA tools, leads reach you two other ways: high-intent alerts go to your inbox within minutes with full context, routable to up to five addresses, and every lead is exportable as CSV with seats, stack, trigger, chat summary, intent and score.
Practice the Responsiveness You Sell
Give every midnight researcher a technical answer in seconds and give your engineers scoped assessments only. Get started free, or talk to us about your stack.